Iran nuclear deal

Iran's Nuclear Deal: Challenges and Opportunities Air Commodore (R) Khalid Iqbal These days, almost everyone is curious about an erratic and hence potentially troublesome nuclear deal reached between Iran and the P 5+1 (read America). Soon after the agreement, the two sides have begun interpreting it in opposite directions. Americans are claiming that Iran would have to significantly roll back its nuclear programme, whereas Iranian interpretation does not endorse this point of view. Soon the IAEA's version would start pouring in to further compound the confusion.Moreover, Obama may not be able to hold the Israeli pressure and congressional dynamics. Hence, America may backtrack. Immediately after the agreement, Russian Foreign Minister Sergei Lavrov summarized the deal as: â€Å"This deal means that we agree that it is necessary to recognize Iran's right to peaceful atoms, including the right to enrichment, provided that the questions that remain to the Iranian nuclear programme and the programme itself come under strict control of the IAEA. This is the final goal, but it has already been set in today's document. The opponents of the deal insist that Iran has retained its potential to create a nuclear weapon. The whole of its Uranium enrichment infrastructure remains intact. A disappointed Israeli Prime Minister Benjamin Netanyahu said: â€Å"l emphasize: the deal does not envisage the elimination of a single centrifuge. † Many experts are of the view that Iran's large nuclear infrastructure, which consists of some 17,000 enrichment centrifuges, is needed if a country has 12-15 operating nuclear plants which have to be supplied with fuel rods.Of now Iran has only one nuclear power plant, in Bushehr, which receives its fuel from Russia. Iran has agreed to stringent intrusive monitoring and control procedures employing video cameras, meters and snap inspections. Interestingly it has been allowed to manufacture centrifuges to replace those becoming non-fun ctional. The number would however stay constant. Iran had never put forward its claim to the necessity of nuclear weapons; it had all along been advocating a WMD free zone in the Middle East.According to the details of the agreement, Iran will halt enrichment of uranium above 5 percent purity for the next six months, retain half of its 20 percent enriched Uranium and dispose off emaining half by diluting it to less than 5 percent enrichment level. Iran has agreed that it will not make any further advances of its activities at the Natanz Fuel Enrichment Plant, Fordow, or the Arak reactor. However, Iran will continue its safeguarded R;D practices, including its current enrichment R; D practices, which are not designed for accumulation of the enriched Uranium.It will not construct any additional facility capable of reprocessing. In addition, its nuclear facilities in Fordo and Natanz will come under the IAEA control, while the construction of a heavy-water greement, to be negotiated wi thin one year after implementation of interim agreement, Iran's nuclear would be treated at par with other NNWS member of the NPT. In return for the interim agreement, the P5+1 group, (read the United States and the ELI), have agreed to ease some of the sanctions against Iran.This will allow Iran to resume limited trade relations with the United States in the oil and gas, petrochemical and automotive sectors as well as trading in gold and precious metals. The resulting benefit for Iran will amount to $5-7 billion. Indeed in the aftermath of his agreement, many bluffs have been called. Iran stands on high moral ground because its long-time stance of not building nuclear weapons stands validated. However, Iranians are known for their farsightedness and shrewd diplomacy; it would be naive to believe that they have signed an agreement for grabbing Just IJS$ 7 billion.Likewise, Americans are also no raw to let Iran retain critical capability of enriching Uranium up to 20 percent mark and remain content with cosmetic un-enriching of already enriched Uranium. Mark Urban's story aired on BBC on November 06, that Pakistan has given final touches to he nuclear weapons in compliance to the Saudi order and, proverbially, the caravan of camels carrying the nukes would start marching towards Saudi Arabia on Kings wink of eye, has fallen flat on the ground.Like Iran, Saudi Arabia is also a signatory and compliant of the NPT, and it has also never strived for any nuclear pursuits beyond its obligations as a NNWS member of the NPT. The interim nuclear understanding has indeed thrown up an opportunity for the Americans to recede from their position of untenable rhetoric and retool their relations with Iran. Since the fall of Iranian monarchy, America has been running rom pillar to post for discovering its new sustainable and robust moorings in Asia in general and in the Middle East in particular. It has not been able to find a substitute to â€Å"Shah's Iran†.Sustainable and functional Iran-US relations could offer much relief to America in many ways. America needs to shed at least a bit of Israeli baggage to make way for some patchy and truncated Palestinian state. Moreover, America is looking for a face saving political settlement in Syria, which also needs Iranian cooperation. Furthermore, Iranian influence in Afghanistan gives it a spoiler's role in the context 2 of post 2014 Afghanistan. The interim nuclear agreement with Iran provides America an opportunity of harnessing Iranian help in achieving these objectives.Iran has recently inaugurated Afghanistan's alternative access to warm waters via Chahbahar. Americans are desperate to find an alternative to their troublesome supply routes passing through Pakistan as well as the circuitous and expensive Northern Distribution Network. American relationship with Saudi Arabia is on decline and Saudis are further unhappy with the US for not doing enough against Iran. America's rapprochement with Iran would offset its critical dependence on Saudi Arabia. As of now, the US is coping with its politico-military failures in Iraq and Afghanistan. llies that would like to drag the United States into military operations in Libya and Syria – a hard sell to a common American. With most of the Arab countries consumed by the strains of the Arab spring, America may be feeling the necessity to reconfgure the Middle East. These constraints might have prompted the US to engage with Iran, which may be ready to own Shah's vision of becoming a policeman of the Gulf. If so, such a move could restore pre 1979 the balance of power in the Middle East, when Iran served as a linchpin of Gulf security.America's attitude to the Iranian nuclear program has undergone a sudden change and the nuclear deal could herald a change of balance of power in the Middle East. It may be an equivalent of America's unprecedented rapprochement in its relations with the Communist China in 1970. Agreement provides a w indow of opportunity to revive the IPl project. Iran and Pakistan have already decided to fast track the IP portion of the project. There are indicators that donors are now showing willingness to fund the IP project. However, even if India Jumps in, Pakistan should go for completing the IP first, and later lay dditional pipeline for India.IP should not be delayed for reverting back to the integrated IPl version. Pakistan had persistently urged for a non-military solution to the standoff over Iran's nuclear programme. It has, therefore, welcomed the interim arrangement. Events unfolding during the next six months would be crucial. Pakistan needs to be watchful and prepared to confront malicious attempts to drag it into nuclear controversies. 3 {Carried by the Nation on December 02, 2013 under the heading: A Leap Forward}. Writer is Consultant Policy Email:[email  protected] com and 4 Strategic Response at IPRI.

Cost-Salvage Value/Total units of production Essay

Salta Company installs a manufacturing machine in its factory at the beginning of the year at a cost of $87,000. The machine’s useful life is estimated to be 5 years, or 400,000 units of product, with a $7,000 salvage value. During its second year, the machine produces 84,500 units of product. Determine the machines’ second year depreciation under the units of production method: Answer: $16,900 Cost-Salvage Value/Total units of production (87,000 – 7,000)/400,000 = .2 .2 * 84,500 = 16,900 Amortization: Answer: Is the systematic allocation of the cost of an intangible asset to expense over its estimated useful life. Big River Rafting pays $310,000 plus $15,000 in closing costs to buy out a competitor. The real estate consists of land appraised at $105,000, a building appraised at $210,000 and equipment appraised at $35,000. Compute the cost that should be allocated to the land. Answer: $97,500 105,000 + 210,000 + 35,000 = 350,000 105,000/350,000 = .3 .3 * 325,000 = 97,500 Leasehold: Answer: are the rights granted to the lessee by the lessor of a lease. Copyright: Answer: Gives its owner the exclusive right to publish and sell a musical or literary work during the life of the creator plus 70 years. A patent: Answer: Gives its owner exclusive right to manufacture and sell a patented item or to use a process for 20 years. Carmel Company acquires a mineral deposit at a cost of $5,900,000. It incurs additional costs of $600,000 to access the deposit, which is estimated to contain 2,000,000 tons and is expected to take 5 years to extract. Compute the depletion expense for the first year assuming 418,000 tons were mined. Answer: $1,358,500 5,900,000 + 600,000 = 6, 500,000 Cost – Salvage Value/ Total Units of Capacity 6,500,000-0/2000000 = 3.25 3.25 * 418,000 = 1,358,500 Cambria Company reports net sales of $4,315 million; cost of goods sold of $2,808 million; net income of 283 million; and average total assets of $2,136. Compute its total asset turnover. Answer: 2.02 Net Sales/Average Total Asset 4,315/2,136 = 2.02 Salta Company installs a manufacturing machine in its factory at the beginning of the year at a cost of $87,000. The machine’s useful life is estimated to be 5 years, or 400,000 units of product, with $7,000 salvage value. During its second year, the machine produces 84,500 units of product. Determine the machine’s second year depreciation under the straight-line method. Answer: $16,000 Cost – salvage value/useful life in periods 87,000 – 7,000/5 =16,000 A depreciation asset costing $75,000 is purchased on September 1, year 1. The asset is estimated to have a salvage value of $10,000 and an estimated useful life of 4 years. Double-declining-balance depreciation is used. If the asset is sold on December 31, Year 3 for $13,000, the journal entry to record the sale will include: Answer: A debit to loss on sale for $2,625. Chapter 11 Quizzes The current FUTA tax rate is 0.8% and SUTA tax rate is 5.4%. Both taxes are applied to the first $7,000 of an employee’s pay. Assume that an employee earned $8,900. What is the amount of total unemployment taxes the employer must pay on the employee’s wages? Answer: 434.00 7,000*5.4% = 378 7000*0.8% = 56 378 + 56 = 434 FICA taxes include: Answer: Social Security taxes Liability: Answer: Must sometimes be estimated If the times interest ratio: Answer: Increase then the risk decreases. Gross pay is? Answer: Total compensation earned by an employee before any deductions. A company’s income before interest expense and taxes is $250,000 and its interest expense is $100,000. It’s times interest earned ratio is: Answer: 2.50 Income before Interest expense and income taxes/Interest Expense 250,000/100,000 = 2.50 Employee vacation benefits: Answer: are estimated liabilities The amount of federal income taxes withheld from an employee’s paycheck is determined by: Answer: the amount of the employee’s current earnings for the pay period and number of withholding allowances the employee claims. Amount received in advanced from customers for future products or services: Answer: are liabilities A company estimates that a warranty expense will be 4% of sales. The company’s sales for the current period are $185,000. The current period’s entry to record warranty expense is: Answer: Debit warranty expense $7,400; credit estimated warranty liability $7,400 185,000*4% = 7,400 An employee earned 62,500 during the year working for an employer. The FICA tax rate for social security is 6.2% and FICA tax rate for Medicare is 1.45%. The current FUTA tax rate is 0.8% and SUTA is 5.4%. Both unemployment taxes are applied to the first $7,000 of an employee’s pay. What is the total unemployment taxes does the employee have to pay? Answer: $0.00 Employees do not pay unemployment taxes. FUTA taxes are: Answer: unemployment taxes Arena Company’s salaried employee’s earned two weeks’ vacation per year. It pays $858,000 in total employee salaries for 52 weeks but its employees work only 50. Record Arena Company’s weekly journal entry to record the vacation expense; Answer: Debit vacation benefits expense $17,160; Credit vacation benefits payable $17,160 858,000/50 = 17,160 A company sells computers at a selling price of $1,800 each. Each computer has a 2 year warranty that covers replacement of defective parts. It is estimated that 2% of all computers sold will be under the warranty at an average cost of $150 each. During November the company sold 30,000 computers and 400 computers were serviced under the warranty at total cost of 55,000. The balance is the estimated warranty liability account at November 1 was $29,000. What is the company’s warranty expense for the month of November? Answer: 90,000 (30,000*2%*150) = 90,000 A company had fixed interest expense of $6,000, its income before interest expense and any income taxes is $18,000, and its net income is $8,400. The company’s Times interest earned ratio equals: Answer: 3.0 Advanced ticket sales totaling $6,000,000 cash would be recognized as follows: Answer: Debit Cash; Credit Unearned Revenue During August, Arena Company sells $356,000 in product that has a one year warranty. Experience shows that warranty expenses average about 5% of the selling price. The warranty liability account has a balance of $12,800 before adjustment. Customers returned product for warranty repairs during the month that used $9,400 in parts and repairs. The entry to record customer warranty repairs is: Answer: Debit Estimated Warranty Liability $9,400; credit Parts Inventory $9,400 Obligations not expected to be paid within the longer of one year or the company’s operating cycle is reported as: Answer: Long-term liability Times Interest earned computation is: Answer: (Net Income + Interest expense + Income taxes)/Interest expense The difference between the amount received from issuing a note payable and the amount repaid is referred to as: Answer: Interest A contingent Liability: Answer: is a potential obligation that depends on a future event arising from a past transaction or event. In the accounting records of a defendant, lawsuits: Answer: should be recorded if payment for damages is probable and the amount can be reasonably estimated. A company’s fixed interest expense is $8,000 its income before interest expense and income taxes is $32,000. Its net income is $9,600. The company’s time’s interest earned ratio equals: Answer: 4.0 An Estimated Liability: Answer: Is a known obligation of an uncertain amount that can be reasonably estimated. Recording employee payroll deduction may involve: Answer: Liabilities to individual employees, Liabilities to federal and state governments, Liabilities to insurance companies, and Liabilities to labor unions. Chapter 12 Quizzes Kevin and Jeannie formed This & That as a limited liability company. Unless the member owners elect to be treated otherwise, the IRS will tax the LLC as: Answer: a partnership A partnership that has two classes of partners, general and limited, where the limited partners have no personal liability beyond the amounts they invest in that partnership, and no active role in the partnership, except as specified in the partnership agreement is a: Answer: Limited Partnership Groh and Jackson are partners. Groh’s capital balance in the partnership is $64,000, and Jackson’s capital balance is $61,000. Groh and Jackson have agreed to share equally in income and loss. Groh and Jackson agree to accept Block with a 20%interest. Block will invest $35,000 in the partnership. The bonus that is granted to Groh and Jackson equals: Answer: $1,500 1.64,000 + 61,000=125,000 2. 125,000 + 35,000=160,000 3. 160,000*20%= 32,000 4.35,000 – 32,000 = 3,000 5. 3,000*1/2= 1,500 Badger and Fox are forming a partnership. Badger invests a building that has a market value of $350,000; the partnership assumes responsibility for a $125,000 note secured by a mortgage on the property. Fox invest $100,000 in cash and equipment that has a market value of $75,000. For the partnership the amount recorded for Badgers capital and Fox’s capital are: Answer: Badger $225,000 and Fox $175,000 Badger 35,000-125,000 = 225,000; Fox 100,000 + 75,000 = 175,000 Regina Harrison is a partner in Pressed for Time. An analysis of Regina’s capital account indicates that during the most recent year, she withdrew $20,000 from the partnership. Her share of the partnership’s net loss was $16,000 and she made an additional equity contribution for $10,000. Her capital account ended the year at $150,000, what was her capital balance at the beginning of the year? Answer: $176,000 10,000 – 16,000 – 20,000 = -26,000 150,000 – (-26,000) = 176,000 Collins and Farina are forming a partnership Collins is investing in a building that as market value of $80,000. However the building carries a $56,000 mortgage that will be assumed by the partnership. Farina is investing $20,000 cash. The balance of Collins capital Account will be: Answer: $24,000 80,000 – 56,000 = 24,000 A partnership in which all partners have mutual agency and unlimited liability is called: Answer: General Partnership In the absence of a partnership agreement, the law says that income (and loss) should be allocated based on: Answer: Equal shares Groh and Jackson are partners. Groh’s capital balance is $64,000 and Jackson’s capital balance is $61,000. They have agreed to share equally in income or loss. Groh and Jackson agree to accept Block with a 25% interest. Block will invest $35,000 in the partnership. The bonus that is granted to Block equals: Answer: 5,000 64,000 + 61,000 = 125,000; 125,000 +35,000 = 160,000; 160,000*25% = 40,000; 40,000 – 35,000= 5,000 Nee High and Low Jack are partners. They share income and loss equally. Highs beginning partnership capital balance for the current year is $285,000 and Jack’s is $370,000. The partnership had net income of $250,000 for the year. High withdrew $90,000 and Jack withdrew $100,000. What is Jack’s return on equity? Answer: 41.3% A partnership agreement: Answer: is binding even if it is not in writing. A partnership designed to protect innocent partners from malpractice or negligence claims resulting from acts of another partner is: Answer: Limited Liability Partnership Partner’s withdrawals of assets are: Answer: Debited to their withdrawals account Sam, Bart, and Alex are dissolving their partnership. Their partnership agreement allocates each partner 1/3 of all income and losses. The current period’s capital account balances are Sam, $45,000; Bart, $37,000; and Alex, $(5,000). After all assets are sold and liabilities are paid, there is $77,000 in cash to be distributed. Alex is unable to pay the deficiency. The journal entry to record the distribution should be: Answer: Debit Sam, Capital $42,500; Debit Bart, Capital $37,000; Credit Cash $77,000 Smith, West, and Krug form a partnership. Smith contributes $180,000, West contributes $150,000 and Krug contributes $270,000. Their partnership agreement calls for the income or loss division to be based on the ratio of capital invested. If the partnership reports income of $175,000 for its first year, what amount of income is credited to Smith’s capital account? Answer: $52,500 Smith 180,000/600,000 = .3 .3 * 175,500 = 52,500 Smith, West and Krug form a partnership. Smith contributes $180,000, West contributes $150,000, and Krug contributes $270,000. Their partnership agreement calls for the income and loss division to be based on the ratio of capital invested. If the partnership reports income of $175,000 for its first year, what amount of income is credited to Krug’s capital account? Answer: $78,750 Krug 270,000/600,000 = .45 .45 * 175,000 = 78,750 Smith, West, and Krug form a partnership. Smith contributes $180,000, West contributes $150,000, and Krug contributes $270,000. Their partnership agreement calls for a 5% invest allowance on the partner’s capital balances with the remaining income or loss to be allocated equally. If the partnership reports income of $174,000 for its first year, what amount of income is credited to West’s capital account? Answer: $55,500 Smith, West, and Krug form a partnership. Smith contributes $180,000, West contributes $150,000and Krug contributes $270,000. Their partnership agreement calls for a 5% interest allowances on the partner’s capital balances with the remaining income or loss to be allocated equally. If the partnership reports income of $174,000 for its first year, what amount of income credited to Krug’s capital account? Answer: Badger and Fox are forming a partnership. Badger invests a building that has a market value of $350,000; the partnership assumes responsibility for a $125,000 note secured by a mortgage on the property. Fox invests $100,000 in cash and equipment that has a market value of $75,000. For the partnership, the amounts recorded for total assets and for total capital account are: Answer: In a partnership agreement, if partners agreed to an interest allowance of 10% annually on each partner’s investment, the interests allowance: Answer: Can make up for unequal capital contributions When a partner is unable to pay a capital deficiency: Answer: The deficiency is absorbed by the remaining partners before distribution of cash. Chase and Hatch are partners and share equally in income or loss. Chase’s current capital balance is $135,000 and Hatch’s is $120,000. Chase and Hatch agree to accept Flax with a 30% interest in the partnership. Flax invests $115,000 in the partnership. The amount credited to Flax’s capital account is: Answer: $111,000 135,000 +120,000 = 255,000 255,000 + 115,000 = 370,000 370,000*30% = 111,000 Chase and Hatch are partners and share equally in income or loss. Chase’s current capital balance is $135,000 and Hatch’s is $120,000. Chase and Hatch agree to accept Fax with a 30% interest in the partnership. Flax invests $115,000 in the partnership. The balances in Chase’s and Hatch’s capital accounts after admission of the new partner equal: Answer: The following information is available regarding John Smith’s capital account in Technology Consulting Group, a general partnership, for a recent year: Beginning of the year balance $22,000 His share of partnership income $8,500 Withdrawals made during the year $6,000 What is smith’s partner return on equity during the year in question? Answer: 36.6% 22,000+8,500-6,000=24,500 8,500/(22,000+24,500)/2=.3655=36.6%

Early Marriage Essay

Marriage is the union of a man and a woman who makes a permanent and exclusive commitment to each other of the type that is naturally fulfilled by bearing and rearing children together. It is essentially a union of hearts and minds, enhanced by whatever forms of sexual intimacy both partners find agreeable but, there are numerous problems a couple can face when marriage happens at an early stage for them. Early marriage is also referred to as child marriage, where emotional and social effects take place, but one of the most common outcomes of early marriage is the withdrawal of girls from formal education. Education is important as it is not all about studying and getting good marks, but it means to discover new things and to gain a vast amount of knowledge. It would be one of the largest losses to a girl if she is married young. As India’s first Prime Minister Jawaharlal Nehru said, â€Å"If u educate a man, you educate an individual; however, if you educate a woman you educate a whole family†. Couples that are married young may also lead to financial problems to occur. As a result, it brings them to poverty, the deprivation of basic human needs. Lack of proper education; do not help the inexperience couples to receive large income for the profession they do. Furthermore, children who grow up in poverty suffer more persistent than children who grow up under better financial circumstances. In addition, children in poverty have a greater risk of displaying behaviour and emotional problems, such as impulsiveness and difficulty getting along with their parents. Although money does not buy happiness, it is true that a financially unstable family can create tensions. Read more: Short Essay on Child Marriage Well, women believe that becoming a parent early means giving your body a better chance to recover from the childbearing demands, which works through preserving your youth. Gynecologists approve of the fact that the early you conceive, the more fit you stay. This could be true but not in all circumstances. It would not be beneficial at all as it increases the risk of dying and a higher chance that the newborn will not survive. According to the studies, mothers in this age group have 20 to 200 percent

Automated accounting presentation Term Paper Example | Topics and Well Written Essays - 1750 words

Automated accounting presentation - Term Paper Example The advantages and benefits of automation are briefly covered herein. Automation, however, cannot accomplish everything. Some procedures that form part of the general system would have to remain manually done. If the option to automate systems would be taken, the exact design of the whole system and its features would have to be studied to decide whether or not existing commercially available systems offered by companies like Peachtree can simply be purchased and established for the association to use. Otherwise, a system would have to be especially built from scratch for the use of the association. The subject homeowners’ association requires well-organized systems for billing its members, collecting payments, paying its bills including taxes, and formulating quarterly financial statements. While manual systems may have worked in the past when the association had only its original 150 homeowners, this may not be true with the upcoming scenario that will bring in additional 500 homeowners from four other homeowners’ associations. With the merger currently in process, the establishment of new systems would have to be among the major issues to be settled and finalized. The billing department can function with increased efficiency and accuracy by means of automated systems that will put the data in the respective bills of members and then print them systematically. On the other hand, the collection department would benefit from automated systems for printing out official receipts and summarizing the collections of each day. System-generated reports would, in fact, be of help in reviewing the daily receipts and comparing them with the amounts deposited in the bank account of the association. Automation should not stop there. Other areas, such as payments and reporting, would be handled more efficiently and with much lesser overlooked errors if automated systems are in place to book payments, to monitor bank account

Vatican II Research Paper Example | Topics and Well Written Essays - 2000 words

Vatican II - Research Paper Example n.p.). The council was formed with the purpose of undertaking the review of the position of the church and its spiritual renewal in the contemporary world. It was on Oct. 11, 1962 that the most impressive improvement of the Vatican II was convened, by extending the invitation to the Orthodox Eastern and Protestant churches for sending their observers. The representatives from many churches attended these meetings. Then, the variety of cultural and national origins was another characteristic that was depicted to people who had attended the meeting from around the world (Bokenkotter, Thomas, 2005). It is not clear from the mission of Vatican II that unlike the former councils, this council was distinctive doe the reason that no new dogmas were issues, anathemas declared, nor was there any settlement for the serious profanation that prevailed during this time. The council, rather, became known ideally for its purpose of renewing the Catholic doctrine in the modern perspective and timeline. the council resulted in various institutional changes, which concluded the idea of the Catholic Church that the ultimate salvation for the humanity is brought by it alone, the revised charisma and renewing of the consecrated life, along with the ecumenical struggle towards various other religions through dialogue, and the communicative contribution of laity in many other activities of the religion (Alberigo, Giuseppe; Sherry, Matthew, 69). Besides this, the widespread use of vernacular language instead of the Latin language in Holy Mass was the most conspicuous change brought by the council, the revision of Eucharistic prayers, the disarticulation of the tabernacle of Church from central aisle, along with many other alteration including the abbreviation of the liturgical calendar, replacement of Ad Orientem by Versus Populum, and many other advanced artistic changes that enclosed the modern

Power system Essay Example | Topics and Well Written Essays - 500 words

Power system - Essay Example Electrical energy is a vital element for the modern and all round improvement of any nation. Electrical energy is moderated at each venture at present Generation, Transmission, Distribution, and use of electrical vitality. The electrical utility industry is presumably the biggest and most perplexing industry on the planet and thus extremely unpredictable and testing issues to be taken care of by force designing especially, in outlining future force framework to convey expanding measures of electrical vitality. This calls for impeccable comprehension, examination, and choice making of the framework. This force framework operation and its control play an extremely essential errand in the realm of Electrical Power Engineering. This research paper will examine the techniques needed and additionally difficulties power systems experiences in the United Arab Emirates. This incorporates power quality, impacts of force quality, significant reason for force quality, steps to address power quality issues, power quality results and requirement for force framework administration. The populations in this study will be Arab dialect speakers in the middle of 17 to 30 of age in from four separate colleges and schools situated in Abu Dhabi. The study notwithstanding, will be uncovered in Abu Dhabi Mens school, Abu women’s school, Khalifa University and Zayed University. Notwithstanding, the populace will include a greater amount of Emirati learners with incorporation of Arab speakers with outside travel papers going to the foundations. An arbitrary sampling method will be utilized. Every tenth understudy students on the colleges and universities enrollment lists will be reached via mail. In the event that there is no reaction then the next student on the schedule will be reached automatically. An online survey will be revealed through the backing of participants with respect to the quality, difficulties and the impact power frameworks has over the nation

Buiness Marketing Plan Essay Example | Topics and Well Written Essays - 500 words

Buiness Marketing Plan - Essay Example Game fit will work on a plan to extend its supplier base and a backward integration after gaining a strong foothold in the market. Fewer supplier choices and heavy dependence on suppliers will drive the cost of the product. The product does not have a self-manufacturing plant, which is a serious threat, and this raises the hand of the supplier (Porter 2004) 3.2.1.2 The Bargaining Power of Buyers: The product has a large segment that includes Video gamers, people in search if fitness and health (obese children and adults) and regular gym goers. This huge target segment will prove to favor the product. The large buyer base will put the company on the upper hand. The initial monopoly and buyer base will prove profitable enabling a speedy break even. The bargaining power of buyers is determined by the cost of switching from one product to another in this case the additional cost a consumer will have to bear to buy this interface and the value he will see for this cost. (Porter 2004) 3.2.1.3 The Threat of Substitutes: A factor which needs attention Game fit is only an interface for two existing products. It will not take long for fitness machine manufacturers to substitute this by providing wholesome solution i.e. a fitness bike that is compatible with any video game that could do away with the interface.

Double Jeopardy Research Paper Example | Topics and Well Written Essays - 750 words

Double Jeopardy - Research Paper Example Double jeopardy is regarded as an abuse of process because the same person is brought to the court based on the same facts. The rule of double jeopardy has received dramatic attention in the past few areas and critics are constantly calling for upgrading the rule because of its failure as it is causing injustice in the society. A classic reason often quoted for advocating the rule of double jeopardy and is often cited in academic literature and law cases was made by Black J in the case of Green v United States (US Supreme Court 187). The idea behind the statement which he believed is ingrained in the mind of American system of jurisprudence is that the State should not be allowed to make multiple attempts to allege a charge to convict a person for an offence, thereby subjecting him into incur unnecessary expenses, making him disgraceful in the society, and it causes the individual to suffer from embarrassment & mental turmoil. This compels him to live a life full of anxiety and insecurity, and also increases the chances of the individual to be declared guilty even though he might be innocent. Double jeopardy is recognized as a constitutional right in several countries. The fifth amendment of constitutions of United States of America states: â€Å"nor shall any person be subject for the same offense to be twice put in jeopardy of life or limb† (AFA para. 3). ... Double jeopardy is recognized as a constitutional right in several countries. The fifth amendment of constitutions of United States of America states: â€Å"nor shall any person be subject for the same offense to be twice put in jeopardy of life or limb† (AFA para. 3). In addition to that, it is also recognized in international laws. For instance, the Article 14 (7) of the International Covenant on Civil and Political Rights states that â€Å"No one shall be liable to be tried or punished again for an offence for which he has already been finally convicted or acquitted in accordance with the law and penal procedure of each country† (ICCPR 14). In United Kingdom, this principle is famously known as ‘Connelly principle’ after the case of Connelly v Director of Public Prosecutions as it was regarded as an abuse of process. Lord Pearce in this case stated that a man should not be tried for a second offence which is clearly inconsistent on the facts with either a previous conviction or acquittal. The court should apply judicial discretion under such circumstances as without such a process, injustice will prevail (Johns 3). In Australia, the High Court’s decision regarding R v Carroll triggered a reform about the rules of double jeopardy (Johns 7). The case was concerned with a murder of an infant girl named Deidre Kennedy in 1973, for which Raymond Carroll was prosecuted for the case by the court. The girl was strangled in Queensland and her body was found with bruises on left thigh which were identified by medical experts as marks of human teeth. Carroll defended himself by swearing an oath and claiming that at the time of murder he was attending a course at RAAF base in South Australia. The defendant

The evolution of rape to sexual assault legislation and its impact on Essay

The evolution of rape to sexual assault legislation and its impact on sentencing - Essay Example This is because; married women were considered to be the property of their husbands and, therefore, forced coitus by one’s spouse was not considered a crime. In this instance, it was only considered a crime if the female was an unmarried virgin. Over time, these laws have evolved so as to ensure fairness in the way such cases are handled. However, there is still inconsistency among various states in regards to the laws that relate to sexual assault. Despite all these factors, what is evident is that presently, forced penetration of both genders is a serious offence under the law. There are still some grey areas in regards to the actual definition and understanding of terms such as consent and force. It has now been widely established that forced penetration of an individual is known as rape. Recently, the definition of rape has been enhanced to include penetration without force but also without consent. Rape is a sensitive matter and these varying opinions make it difficult for one to really know if they are indeed victims of such assaults (Caringella, 2009). This will also influence their decisions to seek legal redress and report the crime to the relevant authorities. Much of this change is due to feminist groups in the United States who struggled to ensure that the rights of women were protected in regards to rape. They have been at the front line in coming up with the correct definitions and the laws that are used to prosecute offenders. It is the same group which has been at the forefront in lobbying for laws that protect women from violence. They also pushed for the adoption of rape shield laws. These laws protect a victim of sexual assault such that in case of a trial, the victim’s sexual history will not be questioned. Such questions are used to intimidate victims and try to insinuate that they had somehow attracted the rapists. By adoption of the laws, it is now easier for rape victims to report such incidences due to the fact that their

Animal testing Essay Example | Topics and Well Written Essays - 250 words

Animal testing - Essay Example According to Matthew Scully in his work ‘Dominion’, it is clearly shown that people should employ the principles of mercy on all living things. This principle gives guidelines on why and how humans should not at any point inflict pain or suffering on them except for protection. This is because animals and humans cannot be compared because the animals are unequal and powerless when compared to men. For this reason, they should be treated with kindness and avoid inflicting pain on them. According to science, human beings evolved from other animals and should not claim to have dominion over them. It is not right because evolution forces have it clearly indicated that people lack an innate-historical claim to dominion. Therefore, the history of human beings cannot be considered innately superior since all humans evolved from different animals. In addition, it is essential to realize that animals have their lives that are independent and should not be used as servants of

The Curriculum for todays fifteen to eighteen year olds Essay Example for Free

The Curriculum for todays fifteen to eighteen year olds Essay The curriculum in todays schools has survived relatively unchanged for many years. It was created in a completely different world, one where computers were not used and jobs for the uneducated were easy to find. The world has changed significantly since then, but should the education system? The job market is a competitive one, and an extra qualification can make all the difference. One qualification that is needed for nearly every position is that of Information and Communication Technology, in other words, computers. Computers are used for many purposes in nearly every company, for example, spreadsheets in finance, databases in stock keeping and desktop publishing in advertising. The skill needed to control the software and hardware is highly desirable, but the current curriculum in high schools does not reflect this. ICT was only introduced into the curriculum several years ago, and has been taught as a minor subject, comparable to the likes of Art and Music. Throughout high school, each school only has to complete one hour of ICT per week, although it can be taken optionally as a GCSE subject, or as a GNVQ. A large number do not opt for the latter options, which leaves them with a qualification equal to half a single GCSE. I do not believe that the curriculums compulsory ICT lessons are sufficient now that more and more jobs are becoming increasingly dependent on computers. I personally think that ICT provision should be increased to three hours a week, making it on level with the main academic subjects of English, Maths and Science. This will enable pupils to study a wider range of software, and complete more theory work, which is an aspect currently neglected. These extra skills will be beneficial in the workplace. I am aware that to cope with the extra number of ICT lessons, more computers would be needed, and spaces to put them, but even with this extra expenditure, the benefits of having a full ICT qualification would be well worth it. There are quite a few things that are needed in later life that are not taught in school. These include money management, communication skills, stress management and form writing. If these skills were taught in schools, it would make later life a little easier to cope with. Many people struggle to look after their money, especially if they stay in education at university. People also struggle to understand the workings of finance, so an education in money management would be beneficial to all pupils. Quite a few pupils in schools lack the confidence to speak to people they do not know, or fail to get their point across clearly during a conversation. A course in communication would help people to speak more confidently, and to express them more clearly. It could also contain advice on how to deal with a job interview effectively. It is often mentioned in the media that our lives have become more stressful, and that we need to learn how to manage it. During exams, further education and our working lives, stress inevitably builds up, and if lessons were taken in high school on how to relieve that stress, people would not suffer from stress-related illness in later life, which can only be a good thing. Another skill that could be taught in schools is how to fill in forms. During adulthood, there are many, many forms that need to be filled in, such as application forms, benefit forms and census forms. Many people find this task daunting and confusing; they can fill the wrong boxes in, or write the incorrect information. Lessons in this skill would be beneficial and helpful to the pupils in the future. GCSEs are compulsory. Each Year 11 pupil has to take them by law, even if they havent got a chance of passing any. In my opinion, those pupils in lower groups could drop their GCSE courses and study for other qualifications. This would not solely be the students decision; parents and teachers would need to be consulted and involve in the decision swell. They would not be able to however, drop the academic subjects completely. English, Maths, Science and ICT would still need to be taken, although not at GCSE level and with no exam or qualification. By dropping many subjects, they would be able to take a vocational l course and get a vocational qualification at the end of it, like an NVQ. This would give then the skills to easily find a job, as they would already be trained for it, whilst if they had stayed on their GCSE course, they would have probably ended up with no qualifications, and would be stuck in a poorly paid job, if they got one at all. The curriculum that young people are taught today is flawed and is inappropriate for many young people. I feel that ICT should be made a subject comparable with the likes of Maths and English, essential skills needed for later life, like stress management and money management should be taught to pupils and the less-able pupils should be allowed to drop out of GCSEs and pursue a vocational qualification. These changes to the current curriculum would bring it up to date and make it more relevant for the youngsters of today.

Servant Leadership Essay Example for Free

Servant Leadership Essay Servant leadership is a very hard thing to accomplish sometimes due to the fact that it can be difficult to fully put others in front of our own needs or wants. â€Å"The reality is that we’re all self-serving to a degree because we come into this world with a self-serving heart†¦Ã¢â‚¬ ¦The journey of life is to move from a self-serving heart to a serving heart. You finally become an adult when you realize that life is about what you give rather than what you get,† (Kouzes and Posner, p. 105). One way to become an effective servant leader is to watch and learn from other servant leaders. Another way is by learning from your own personal experiences with servant leaders. One of the first person that enabled me to act as a servant leader was my mom and dad. My mom and dad have different servant leadership qualities. I have absorbed their qualities over the years by the example that they set for my sister and I growing up. I think that for my family these are qualities that have been passed down through several generations for both on my mom’s side of the family as well as my dad’s side. â€Å"The core of any family is what is changeless, what is always going to be there—shared vision and values,† (Covey, 2004, p. 138). When it comes to my dad, he has always had a Win/Win attitude. â€Å"The principle of Win/Win is fundamental to success in all our interactions, and embraces five interdependent dimensions of life. It begins with character and moves toward relationships, out of which flow agreements. It is nurtured in an environment where structure and systems are based on Win/Win,† (Covey, 2004, p.216). My dad has a very strong character and he is content with his life. I believe that he has all of the three character traits that are described in the book, ‘The 7 Habits of Highly Effective People,’ by Stephen Covey. He has integrity, maturity, and abundance mentality. I think that in every situation my dad has shown these qualities in my life and has always put others in front of his own needs, especially family. My mom has always taught me to try and see the situation from someone else’s side before I react or judge someone. â€Å"As you learn to listen deeply to other people, you will discover tremendous differences in perception. You will also begin to appreciate the impact that these differences can have as people try to work together in interdependent situations,† (Covey, 2004, p.253). My mom has always been a great listener in her professional and personal life. She worked as a nurse practitioner for over 30 years, so she has really had to listen to people and then try in taking the information that she was given into a diagnoses for that person. In her personal life she has always been available for me to talk to her about anything. I have never felt judged by her when I had to share something that I was proud of and she always would try to understand my thinking on the particular situation. She would take the information that I would tell her and analyze it and try to understand it and then she would give her advice or opinion on the matter. When I hear the phrase â€Å"servant leadership,† I always think of Jesus. I think he is the greatest example that we have for a servant leader. He never asked any of his followers to do something that he wouldn’t do himself. â€Å"Jesus embodies the ultimate example of someone who fostered collaboration and strengthened individuals. A lot of people talk about Jesus as if he were a soloist. They seem to forget that a large part of his ministry was in collaboration with others,† (Kouzes and Posner, p.87). Jesus served other people through his teachings and examples. He was able to build a team that work together and a sense of trustworthiness with every member of his team. My final goal as a leader is to build trust between my coworkers and I and also to have a sense of synergy in my professional and personal life on a frequent basis. Organizations that seem to have trust among their employees are usually successful. It also seems that the organizations that don’t frequently trust at all will not be successful and fail. I know that being any kind of effective leader take work, but I know that I have the patience to battle through the tough times and enjoy the good and successful times  with my ‘teammates,’ whether it is my personal family or my professional family. â€Å"May we learn to see people through God’s eyes and enable them to act. May we learn to make heroes of those we lead, I’m grateful that many people modeled these leadership practices for me and for you. Someday, let it also be said of us that we came alongside and helped another human being flourish in their calling,† (Kouzes and Posner, p.97-98). Word Count: 841 References: Covey, S. (2004). The 7 Habits of Highly Effective People. New York, NY: Simon Schuster Inc. Kouzes, J. M., Posner, B. Z. Christian Reflections on the Leadership Challenge. (2004). San Francisco, CA: Jossey-Bass.

An analysis of the three sociological perspectives

An analysis of the three sociological perspectives This paper discusses three approaches that can be taken when studying Sociology. There are many subjects to be studied and discussed in the field of Sociology, and the approach chosen to study a particular subject is called a perspective. There are three different perspectives, and they are functionalist, conflict, and interactionist perspectives. This paper compares and contrasts these different perspectives with one another. Through Analysis, A Compare and Contrast Of the Three Sociological Perspectives: Functionalist, Conflict, and Interactionist When studying in the field of Sociology everyone is going to approach topics in a different manner. No two people are going to have the exact same view on a particular subject. There are however, three major categories in which people might choose to approach topics. The approaches are know as sociological perspectives and are the functionalist, conflict, and interactionist perspectives. These perspectives name different ways in which different people choose to analyze a subject, and how they look at a society as a whole. The following paragraphs compare and contrast the three, and identify major characteristics of each. The functionalist perspective is a sociological approach which emphasizes the way that parts of a society are structure to maintain its stability,(Schaefer Lamm, 1998). This perspective looks at a society in a positive manner and sees it as stable, with all the parts working together. Under the functionalist view every social aspect of a society contributes to the societys survival, and if not, the aspect is not passed to the next generation. There are two people who where mainly involved in the development of the functionalist perspective, they are Emile Durkheim, Talcott Parsons. Durkheim contributed to the functionalist perspective when she was studying religion, and how it was responsible for people feeling solidarity and unity in groups. Parsons was a sociologist from Harvard University who was greatly influenced by Durkheim. In return, he influenced Sociology by dominating the field, with his functionalist views, for four decades (Schaefer Lamm, 1998). When approaching a subject with the functionalist perspective, manifest and latent functions as well as dysfunctions are looked at and studied. A manifest function of an institution is one that is stated and expected. A latent function is one that is unexpected or can show a hidden purpose of an institution, and a dysfunction is a component of a society that can cause instability (Rothman, 1998). These functions and dysfunctions are use in analyzing a society. Functionalist perspective is an approach to studying a society on the macrosociological level. This means that a society is studied on a large scale as a whole. The view of the individual in a functionalist perspective is that people are socially molded, not forced, to perform societal functions. Order in a society, as viewed by a functionalist, is maintained when members of a society cooperated with one another. Functionalists view social change as being predictable and positive. The main idea of functionalist perspective is that of stability (Schaefer Lamm, 1998). The conflict perspective is a sociological approach which assumes that social behavior is best understood in terms of conflict or tension between different groups, (Schaefer Lamm, 1998). In contrast to the functionalist view of stability, conflict sociologist see a society as being in constant struggle. The idea of conflict is not necessarily violent; it could just refer to disagreements that are worked out through a mediator (Platt, 1999). The two main contributors to the formation of the conflict perspective are Karl Marx and W. E. B. Du Bois. Karl Marx explained that conflicts between classes of society are inevitable, since workers will always be exploited as a result of capitalism. It is through the expansion of Marxs work that sociologist now apply conflict theory to all aspects of society. Even though there are parallels between Marxist theories and conflict perspective they are not the same. An important aspect of conflict perspective is that it encourages sociologists to look at a society through the eyes of those in the population who does not influence decision making. Du Bois contributed to the conflict perspective by studying society in reference to blacks and their struggles within society (Schaefer Lamm, 1998). The conflict perspective sees society as being full of tension and struggle between groups. It also, like functionalist, analyzes society on the macrosociological level. As for the individual, they are perceived as being shaped by power and authority. Social order is viewed as being maintained not through cooperation, but through force. And social change is not predictable, but is constantly taking place. The conflict perspectives main idea is that there are competing interests between groups and social inequality exists, therefore there is always conflict of some kind. The interactionist perspective is a sociological approach which generalizes about fundamental or everyday forms of social interaction, (Schaefer Lamm, 1998). Interactionist perspective focuses on the way that small groups act, in order to understand society as a whole. Interactionists study people in their everyday behavior and how they react to their surroundings. Such surroundings may include material things, actions, other people, and symbols. George Herbert Mead is most often credited with founding the interactionist perspective, but Charles Horton Cooley also shared Meads views. Mead was a professor at the University of Chicago, and he focused on the analysis of one-to-one situations and other small groups. He paid particular attention to body language such as a frown or nod, and he also asked the questions of how other group members effected these gestures. His students passed down his views after his death, as a result of hearing his lectures (Schaefer Lamm, 1998). The interactionist view of society is that we influence each others everyday social interactions. In contrast to functionalist and conflict perspectives, the interactionist perspective studies society on a microsociological level. In other words they study on a small scale in order to understand the large scale. Interactionists believe that an individual creates their own social world through his or her interactions, and it is thought that social order is maintained when people share their understanding of everyday behavior. Interactionists say that social change occurs when the positions and communication with one another change. The main idea of an interactionist sociologist is to study nonverbal communication and small groups paying particular attentions to objects and symbols (Schaefer Lamm, 1998). As one can tell from reading these three approaches are very different in the way in which they study sociological issues. They all strive to give meaning to why people do what they do, and neither is better than the other, they just go about reaching the same goal in a different way. Bibliography:

World Ward II Essay -- History, The Good War

Americans often refer to World War II as being â€Å"the Good War†. Americans call World War II â€Å"the Good War† because Americans believe the United States entered the war for the noble purposes of defending its self and freedom. Americans also refer to World War II as â€Å"the Good War† because it was a war that required Americans to work together so the country could defeat the Axis powers. Because the United States entered the war for noble purposes, and because Americans everywhere helped the country win the war, â€Å"the Good War† is an appropriate appellation to describe World War II. Under Benito Mussolini, Italy had conquered the country of Ethiopia (Foner 800). Under Adolf Hitler, Germany had taken control over most of Europe (Foner 802). While Italy, had taken control of Ethiopia and Germany had taken control over most of Europe, Japan had taken control of Burma, Siam, the Dutch East Indies, Guam, the Philippines, and other Pacific islands (Foner 804). In 1931, Japan invaded the Chinese providence of Manchuria (Foner 799). As Japanese troops moved deeper into China, they overran the Chinese city of Nanjing, and killed an estimated 300,000 prisoners of war and civilians (Foner 799). On December 7, 1941, Japan launched an attack on the naval base of Pearl Harbor; this surprise attack was responsible for the death of 2,000 American servicemen (Foner 804). Towards the end of the war Hitler embarked on the â€Å"final solution†, which was the mass extermination of Slavs, gypsies, homosexuals, and six million Jews that would be come to known as the Holocaust (Foner 807). Because the Axis powers conquered so much territory and killed so many people, America fighting against the Axis powers has been viewed by Americans war fought between the fo... ...is an appropriate appellation for the war. During the war, America imprisoned Japanese Americans and denied them their rights as American citizens. During the war, America bombed the cities of Dresden, Tokyo, Hiroshima, and Nagasaki; these bombings were responsible for the deaths of hundreds of thousands of civilians. While I do believe that America was fighting enemies that had committed worst acts than the Allies, the United States had no right to deny American rights of court hearings, due process, and writs of habeas corpus to American citizens. America also had no right to bomb cities with the purpose of killing civilians in an attempt to demoralize the enemies. Certainly the Allies were better than the Axis powers, but the war crimes committed by America cannot be ignored, and because these crimes were committed, World War II cannot be called â€Å"the good war†.

Elizabeth Essay -- essays papers

Elizabeth The 1998 movie â€Å"Elizabeth,† directed by Shekhar Kapur, from a script by Michael Hirst, is a historical epic that takes place during and after the mid-16th-century period when England’s Princess Elizabeth was nearly eliminated by her half-sister, Queen Mary. It portrays the events of Mary’s death, Elizabeth’s ascension to the throne, and the struggles and events that she must overcome in order to preserve the strength of the English Monarchy, and establish Protestantism as the chief English religion. She must also maintain her stability and safety as a female ruler in a male-dominated society. The movie is beautifully made, with eloquent and realistic costumes, and prominent actors, and it successfully turns an important historical period into a riveting drama filled with action and romance. However, looking at â€Å"Elizabeth† from a historical standpoint, it is lacking in terms of accuracy. The chronological events in the movie do not follow with the historical events, and instances that happened over many years are crammed into a short period of time. Also, many events are exaggerated, or even completely made up in order to add to the dramatic appeal of the movie. Despite these flaws, â€Å"Elizabeth† does correctly relate the main aspects of Queen Elizabeth I’s rule. Elizabeth was born in 1533, the daughter of the infamous Henry VIII and his second wife, Anne Boleyn. When Elizabeth was three, her mother was beheaded for treason and adultery, and Parliament declared her marriage to Henry invalid, which made Elizabeth illegitimate. Her chances of ever ascending the throne were again thwarted by the birth of Edward, the son of Henry and his third wife. When Edward, a Protestant, died in 1553, his older half-sister, Mary, a Catholic, took the throne. Mary always held bitter feelings toward Elizabeth because Anne Boleyn treated Catherine of Aragon, Mary‘s mother, badly. To avoid angering Mary, Elizabeth â€Å"conformed outwardly to Catholicism,† but she secretly hoped and plotted to restore Protestantism. She was briefly locked up in the Tower of London, and was almost executed. The movie begins with the execution of three Protestant activists, ordered by Mary, illustrating her hatred and intolerance for Protestants. In order to avoid angering Mary, â€Å"Elizabeth continually had to proclaim her pious distaste for heresy.†(Jagger) In the movie, Mary ... ...o about two hours, and make these two hours interesting. To do so, facts had to be manipulated in order to make the movie more interesting and easy to follow. Important characters were omitted, conspiracies grouped together, and people were misrepresented. Elizabeth was portrayed as a happy and fun-loving young woman, when historians describe her as a somewhat cold-hearted woman who shared her father’s nasty temper. The filmmakers turned the history into a drama that has the essential characteristics of any entertaining movie: suspense, good guys and bad guys, and a riveting love story. They were not attempting to make an accurate documentary of Elizabethan England, but a dramatized interpretation of it that would be enjoyable to viewers, and provoke interest in the Elizabethan era. Bibliography: Hartl, John. Movie Review: ‘Elizabeth’ is unstuffy historical epic, stirring up overlooked British history† November 20. McCaffrey, Wallace, Susan Doran, Chris Haigh, and Norman Jones. Ridley, Jasper. The Shrewdness of Virtue . London: Viking Penguin Inc, 1987 Encyclopedia Britannica 1999-2000 Elizabeth I. Crown Copyright, 1997, 1998, 1999.

20,000 Leagues Under The Sea :: essays research papers

After decoding a scrap of paper he found in an old book, Professor Hardwigg decides to take a journey. A "Journey to the Center of the Earth" that the paper says is possible. Brushing aside the concerns of his nephew Harry about the temperature of the earth's interior, the professor makes Harry come with him on the journey. They gather the needed supplies and depart two days later for Mt. Sneffels in Iceland, the point through which they can gain access to the core of the earth. With the Icelander Hans as their guide, the party undertakes the rugged journey up to the mountain, stopping to rest along the way at the homes of Icelanders. Through these people, they learn much about the culture. Once they reach the mountain, the three descend into the crater and after several days figure out which of three shafts is the one through which they can make their journey. Aided by Hans' s knowledge of how to use ropes, they travel downward more than a mile during the first day. The Professor explains that they are now at sea level and he real journey is just beginning. At the bottom of the shaft, they come upon four crossed paths that they can follow and the Professor quickly chooses one. After several days of trekking in search of water, they must retrace their steps because the path dead-ends. Finally returning to the place of the four crossed paths, Harry collapses and thinks they will return to the surface. Although the Professor shows concern for Harry, he asks for one more day to find water before they abandon the journey. They select a different route and soon discover water. Days later they find a well-like shaft through which they descend to twenty-one miles below the surface of the earth. Continuing to descend rapidly, Harry goes ahead of the others and soon finds himself alone. In desperation he retraces his steps but becomes hopelessly lost. It is only after much suffering four days later that Harry is reunited with his uncle. As Harry is recovering he hears the sound of waves and thinks he sees light. In act, the three have arrived at what they name the Central Sea, a vast underground body of water. At this point, scientific wonders appear regularly. Exploring the area around the sea, the travelers find what looks like a forest but are actually forty-foot mushrooms.

Coca Cola/Pepsico Strategy Analysis

16/10/2012 Saxion University of Applied Science Module International Business Plan – Mr. J. Oude Rengerink IBMS Project 6 – Gr. C1 Analysis International Strategy; Part 1 – Second Version Tim Herbers (153139) Angelika Kuhn (147613) Sebastiaan Prins (112381) Luc Zijlmans (149689) Saxion University of Applied Science Module International Business Plan – Mr. J. Oude Rengerink IBMS Project 6 – Gr. C1 Analysis International Strategy; Part 1 – Second Version Tim Herbers (153139) Angelika Kuhn (147613) Sebastiaan Prins (112381) Luc Zijlmans (149689) | Coca Cola & Pepsi| Analysis International Strategy|Coca Cola & Pepsi| Analysis International Strategy| Index 1. Analysis International Strategy3 2. The Coca-Cola Company & PepsiCo4 3. Marketing5 3. 1 Marketing mix of Coca Cola5 3. 2 Marketing mix of Pepsi7 3. 3 Brand differentiation8 3. 4 Coca-Cola & Pepsi Worldwide8 4. Management9 4. 1 Management Coca-Cola9 4. 2 Management PepsiCo11 4. 3 Management co mpared12 5. Financial Position12 5. 1 Profitability13 5. 2 Liquidity14 5. 3 Solvency15 6. Production16 6. 1 Comparison Production17 7. Research and Development18 7. 1 Research and Development & Sustainability20 8. In Overall21 9. Coca-Cola Company or PepsiCo21 0. References22 1. Analysis International Strategy Before it could be determined whether the Coca-Cola Company or PepsiCo is most suitable for entering a new market, a thorough examination and evaluation of their current (internal) strategy has be performed. Several variables will be researched upon, including Human Resource Management, sustainability and ethics, management aspects (financial part of the business plan), and strategic international marketing position. During this first part we will be answering the question ‘What are the strengths and weaknesses of the companies Coca-Cola and PepsiCo? . 2. The Coca-Cola Company & PepsiCo The Coca-Cola Company Coca-Cola is a carbonated soft drink that is sold in stores, re staurants, and vending machines available in more than 200 countries throughout the world. Nowadays it is rather difficult to think of a country where it is not available. With a portfolio of more than 3,500 beverages, from diet and regular sparkling beverages to still beverages such as 100 per cent fruit juices and fruit drinks, waters, sports and energy drinks, teas and coffees, and milk-and soy-based beverages, their variety spans the globe.The company has 146,200 employees around the world and operates its business for 126 years respectively. Its headquarters is located in Atlanta, USA. In financial circles, Coca-Cola has been one of the strongest and most reliable trading stocks, showing a steady return in all of its years of existence but one. However, Coca Colas market share has slipped, but still dominates in much of Europe and South America. PepsiCo The carbonated soft drink producer sells its products in nearly 200 countries throughout the world. Their product assortment i ncludes 22 brands that each generate more than $1 billion each in annual retail sales.The company employs 297,000 people around the globe and is twice as much as that of Coca Cola and sells its products under the name of Pepsi Cola since 1898. Its headquarters is located in Purchase, USA. Pepsi mostly dominates in Asian markets as compared to Coca Cola. In financial circles, Pepsi is known to provide a steady growth when it comes to sales revenue as well as profit. Their sales revenue in 2011 is one third higher than that of 2008 and a disruption in that trend is not expected by sales forecasts. 3. Marketing 3. 1 Marketing mix of Coca Cola ProductThe Coca-Cola Company’s products consist of beverage concentrates and syrups, with the main product being the finished beverages and can be seen as both business and consumer products. The type of consumer product the Coca-Cola Company creates is convenience product. Convenience products normally require a wide distribution in order to sell sufficient quantities to meet profit goals In addition, the Coca-Cola Company often pays a certain amount to retail stores to resell their product. Therefore the Coca-Cola Company products can be considered a business product.The Coca-Cola Company has a fairly large product mix which contains about 400 brands, including diet and light beverages, waters, juice and juice drinks, teas, coffees, energy, and sports drinks. Since 1960 they have increased their product mix continuously. Place Coca Cola is sold in stores, restaurants, and vending machines in more than 200 countries. The headquarter is located in Atlanta, Georgia. Promotion Advertising According to Gary Armstrong and Philip Kotler, â€Å"Advertising is any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor. Coca-Cola has used advertising to build an image for its company. Here are some of the types of advertising that Coca-Cola uses: * Television commercial; ga in good marketing coverage by appealing to consumer's senses. * Magazines; geographically and demographically select consumers that it wants to target. * Outdoor advertising; strategic placements achieve high repeat exposure. * Internet; allows customers to become interactive through various games, contests, shopping. Public Relations Coca-Cola handles public relations by including a press centre on its website.This section of the website allows consumers to view press releases, executive speeches, and statements made by the company regarding current information. In the statements, Coca-Cola can address law suits, rumours, stories, new products, and activities. Personal Selling Coca-Cola has many salespeople, who are individuals representing the company to communicate, sell, service, and build relationships with customers. These individuals form close relationships with the customers and visit them not unusual many times per week. Sales promotionCoca-Cola often runs sales with store s to quickly increase sales. Coke gives its product to the retailer for a lower price, and in-turn the retailer sells the product on sale. To advertise for these sales, the retailer generally runs an ad in their store sales circular at attract consumers. Direct Marketing Coca-Cola uses direct marketing in many ways. First, the company partners with various restaurants, movie theatres, etc. to carry its product. This way, when a customer orders a drink, the only brand they are offered is Coca-Cola, which forces them to buy a drink from that brand.By doing this, Coke forces out other competition, and keeps the restaurants, or other businesses, purchasing their product over and over again. Price Average price in the capitals for one can 350ml (2011): Greece, Spain, Belgium: $1. 74 Switzerland:$1. 72 United Kingdom:$1. 54 United States:$0. 79 Russia:$1. 07 India:$0. 36 China:$0. 26 3. 2 Marketing mix of Pepsi Product The Pepsi-Cola drink contains basic ingredients found in most other si milar drinks including carbonated water, high fructose corn syrup, sugar, colourings, phosphoric acid, caffeine, citric acid and natural flavours.The caffeine free Pepsi-Cola contains the same ingredients but no caffeine. Pepsi’s most popular product range include Diet Pepsi, Gatorade, Mountain Dew, Thirst Quencher, Tropicana, Aquafina Bottled Water, Sierra Mist, Fritos Corn chips, Cheetos, Ruffles Potato Chips, Lays Potato Chips, Tostitos, Doritos. Place Pepsi is sold in stores, restaurants, and vending machines in nearly 200 countries. The headquarter is located in Purchase, New York. Promotion Advertising Likewise Pepsi has used advertising to build an image for its company. * Television commercial; gain good marketing coverage by appealing to consumer's senses. Magazines; geographically and demographically select consumers that it wants to target. * Outdoor advertising; strategic placements achieve high repeat exposure. * Internet; allows customers to become interactive t hrough various games, contests, shopping. Public Relations Pepsi gets involved in Public Relations via social networks like Facebook. Community services as well as social campaigns are addressed on the company’s internet page. Personal Selling In order to keep up with the core competition, Pepsi’s salespeople are inevitable building similar relationships with customers like Coca Cola.Sales promotion Sales promotion is similar to that of Coca Cola. Direct Marketing The direct marketing strategy is equally to that of Coca Cola. Price Average price in the capitals for one can 350ml (2011): United Kingdom:$0. 38 United States:$0. 79 Canada:$1. 02 Egypt:$0. 66 India:$0. 12 China:$0. 10 3. 3 Brand differentiation Brand differentiation takes place after understanding what the customers wants and therefore meeting the core need. Pepsi and Coca-Cola are popular black soft drinks and mostly contain sugar and water with a slightly difference in taste.Although the ad campaigns run by both companies would have people think otherwise, the soft drink similarities are striking. A study found that 80 per cent of people cannot differentiate a sample of Coca-Cola (NYSE: KO) from a sample of Pepsi. In essence, it does not matter how the DNA of the product looks like, but how it is presented. On the one hand there is Coca-Cola, the secret inventor of cola, the original product since the establishment on the market. Pepsi, on the other hand, was born a few years after Coke and stands for something new. It markets its product being committed for a new generation.Pepsi does have a slight advantage over Coke in diversification. Pepsi has snack food brands such as Frito-Lay and Quaker. They also own the brands that make beverages such as Gatorade, Tropicana and Naked Juices. While Coke hasn’t tapped the snack food market, they do have some beverage diversification. Dasani bottled water, PowerAde and Minute Maid juices are all part of Coca-Cola. 3. 4 Coca-Cola & Pep si Worldwide The Coca-Cola Company and PepsiCo both have very successful drinks. Although Coca-Cola is greater than PepsiCo as a company as well as the amount of brands/drinks, their drinks are quite similar and therefore comparable.They also have a wide range of promotional activities. They use practically all communication mediums there are and invest huge amounts in building customer relationships. Coca Cola and Pepsi are sold in around the 200 countries worldwide. Both headquarters are located in the United Stated. The price of Coca Cola is more expensive than Pepsi in most countries. Since most people cannot taste the difference between the two, the difference in price lies with that Coca Cola is more known and wins from Pepsi on image. It is seen as a slightly ‘better' brand. . Management 4. 1 Management Coca-Cola Management Every company needs a strategy, to ensure that everything goes well within the firm. Strategic management affirms the company being well organized a nd no detail being left out. It is essential to make sure that the company is doing well internally. Business start up Coca-Cola was first introduced by John Smyth Pemberton. The distribution took place by carrying the product in a jig down the street to Jacob’s Pharmacy, where people were buying the drink for five cents at the soda foundation. StrategyNowadays, the Coca-Cola Company operates in more than 200 countries and markets more than 500 brands. Hereunder, four of the world’s top five soft drinks brands, which explains the enormous success and makes them to the world’s largest beverage company. The unique brand is consistently offering products of the highest quality and delivers creative and innovative marketing programs worldwide. The global availability and ongoing innovation, continually provides its consumers with new product offerings, with each country having its own unique needs and requirements.Mission * To refresh the world†¦ * To inspire m oments of optimism and happiness†¦ * To create value and make a difference. | Vision * People: Be a great place to work where people are inspired to be the best they can be. * Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs. * Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value. * Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities. Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities. * Productivity: Be a highly effective, lean and fast-moving organization. | Values * Leadership: The courage to shape a better future * Collaboration: Leverage collective genius * Integrity: Be real * Accountability: If it is to be, it's up to me * Passion: Committed in heart and mind * Diversity: As inclusive as our brands * Quality: What we do, we do well Structu re The Coca-Cola’s primary business consists of manufacturing and selling beverages.The company sells their concentrates and syrups to bottling partners, which have the authorization of manufacturing, distribution and selling branded products to consumers around the globe with supreme quality and service. The relationship with its bottlers worldwide is a key source of strength and is referring to ‘the Coca-Cola system’. Culture The organizational culture describes the way a business does things, including patterns of behaviour and relationships. Therefore, the employees of the Coca-Cola Company are the most important asset, highlighting teamwork and empowerment.Not only employees, but also customers and bottling partners feel valued in this friendly, trustful and innovative culture and their motivation provides the engine that drives the Company’s growth. Based on relationships, The Coca-Cola Company provides a number of open communication channels as mont hly leadership team meetings and employee team briefing sessions and surveys to monitor employee views and feelings. 4. 2 Management PepsiCo Business start up Pepsi was first introduced as ‘Brad’s Drink’ by Caleb Bradham in 1893. The drink was produced and sold in his drugstore. StrategyThe company operates in more than 200 countries. PepsiCo has competitive advantage in the beverage industry  because of big brands, proven innovation and differentiated products. Their strong brand, socially responsible employees and corporate beliefs continues its stance as one of the most powerful companies in the world. Mission Our mission is to be the world's premier consumer products company focused on convenient foods and beverages. We seek to produce financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate.And in everything we do, we strive for honesty, fairness and integrity. Vision â€Å"PepsiCo's responsibility is to continually improve all aspects of the world in which we operate – environment, social, economic – creating a better tomorrow than today. † Our vision is put into action through programs and a focus on environmental stewardship, activities to benefit society, and a commitment to build shareholder value by making PepsiCo a truly sustainable company. Goals and Values Ensure high levels of associate engagement and satisfaction compared with other Fortune 500 companies * Foster diversity and inclusion by developing a workforce that reflects local communities * Encourage our associates to lead healthier lives by offering workplace wellness programs globally * Ensure a safe workplace by continuing to reduce lost time injury rates, while striving to improve other occupational health and safety metrics through best practices * Support ethical and legal compliance through annual training in our code of conduct, whic h outlines PepsiCo's unwavering commitment to its human rights policy, including treating every associate with dignity and respect Structure This adaptive organization is continuously seeking for improvement and keeping new ideas in the marketplace. PepsiCo has a decentralized organizational structure. Operational decisions are being made within the separate business units while being governed by policies at the corporate level. Culture PepsiCo offers a culture that encourages initiative, risk taking and access to decision makers.Employees have superior opportunities to pursue their goals. The company considers their culture as fairly uniform. â€Å"Extremely competitive and very focused†. Trust, respect, fairness and teamwork are being valued. Managers must be able to attract, retain and develop talents in order to achieve efficient and effective results, which are significant for PepsiCo’s expectations. Benefits as bountiful retirement packages, tuition reimbursement and legal assistance programs are being praised by their employees. 4. 3 Management compared Each company tries to outdo each other and tries to produce the best product. The battle of the two companies gives life to the industry.Both companies have a long history and have been tried and tested. The two are showing social responsibility in the community and have invested heavily in recycling programs. However, The Coca Cola Company is the market leader. It has built internal and external structures to support the delivery of its business goals. It has the best structure of supporting growth, allowing attention to local requirements and building on a clear strategic direction from the centre at the same time. To build its growth on, the company has a firm foundation of relationships and open communication channels. 5. Financial Position What is the financial position of PepsiCo?The last year’s PepsiCo has been a very financially healthy company. But like many companies also P epsiCo suffered a bit from the financial crisis. If we first look at the income statement of PepsiCo we can see that PepsiCo is now recovering from the blow they took from the financial crisis and are increasing their revenue and profits. They are recovering by spending more money on their marketing in their home market and also doing more investments then the years before. In 2009 investments were only 2. 1 billion and in 2011 their 3. 4 billion. This strategy is helping them to get back on track. We can see this strategy back in their cash flow statement and in their balance sheet.What is the financial position of Coca-Cola Company? The Coca-Cola Company has always been market leader with their coke and has always been a very strong company, not just financially but also their brand name is very strong. Even though they have a very strong brand name they took a blow in 2008 with the economic crisis and had to cut their costs and investments substantially. In 2011 their managed to get their revenue up by 11 billion but their profit stayed the same as in 2010. This was because they started to invest more; this is something that the competitor PepsiCo did as well. So both companies are recovering and doing well. 5. 1 Profitability PepsiCo Inc. , profitability ratios   | Dec 31, 2011| Dec 25, 2010| Dec 26, 2009| Dec 27, 2008| Dec 29, 2007|   | Return on Sales| | Gross profit margin| 52. 49%| 54. 05%| 53. 51%| 52. 95%| 54. 30%| | Operating profit margin| 14. 48%| 14. 41%| 18. 61%| 16. 09%| 18. 19%| | Net profit margin| 9. 69%| 10. 93%| 13. 75%| 11. 89%| 14. 33%|   | Return on Investment| | Return on equity (ROE)| 31. 29%| 29. 86%| 35. 38%| 42. 47%| 32. 83%| | Return on assets| 8. 84%| 9. 27%| 14. 92%| 14. 29%| 16. 34%| Coca-Cola Co. , profitability ratios |   | Dec 31, 2011| Dec 31, 2010| Dec 31, 2009| Dec 31, 2008| Dec 31, 2007|   | Return on Sales| | Gross profit margin| 60. 86%| 63. 86%| 64. 22%| 64. 39%| 63. 4%| | Operating profit margin| 21. 82%| 2 4. 06%| 26. 56%| 26. 44%| 25. 13%| | Net profit margin| 18. 42%| 33. 63%| 22. 02%| 18. 18%| 20. 73%|   | Return on Investment| | Return on equity (ROE)| 27. 10%| 38. 09%| 27. 52%| 28. 37%| 27. 51%| | Return on assets (ROA)| 10. 72%| 16. 19%| 14. 02%| 14. 33%| 13. 82%| In the table’s you can see the most important profitability ratios for PepsiCo and Coca-Cola Company. The gross profit margin indicates the percentage of revenue that is used to cover operating and other expenses. For the last years Coca-Cola always had the better profit margin ratio because they do not have such a diverse product range as PepsiCo does.PepsiCo also works in other markets like cereal and potato chips where the gross profit margins are usually lower. This accounts for all of the return on sales ratios. The return on investments are not very different for both companies but PepsiCo did some major investments in equity the last few years and they still managed a very high return on equity which a good result. Both companies have good returns on their investments. We can clearly see that Coca-Cola has a higher profitability; a big difference is the net profit margin where they score much better then PepsiCo. But both companies are doing very well profitability wise. 5. 2 Liquidity PepsiCo Inc. , liquidity ratios   | Dec 31, 2011| Dec 25, 2010| Dec 26, 2009| Dec 27, 2008| Dec 29, 2007| | Current ratio| 0. 96| 1. 11| 1. 44| 1. 23| 1. 31| | Quick ratio| 0. 62| 0. 80| 1. 00| 0. 79| 0. 89| | Cash ratio| 0. 24| 0. 40| 0. 47| 0. 26| 0. 32| Coca-Cola Co. , liquidity ratios |   | Dec 31, 2011| Dec 31, 2010| Dec 31, 2009| Dec 31, 2008| Dec 31, 2007| | Current ratio| 1. 05| 1. 17| 1. 28| 0. 94| 0. 92| | Quick ratio| 0. 78| 0. 85| 0. 95| 0. 62| 0. 58| | Cash ratio| 0. 58| 0. 61| 0. 67| 0. 38| 0. 33| The current ratio of PepsiCo is a shock because looking at this number they have serious liquidity problem. It took a major blow from the economic crisis looking at numbers from 2007 and 2008 when the current ratios were at a much more healthy level.Also Coca-Cola’s current ratio’s is much lower than it used to be but when we look at the current ratio in 2008 and 2007 the ratio was lower than it is now so it might be that this is not an unusual position to be in for Coca-Cola . The quick ratio shows if a company can currently pay back their current liabilities. Both companies are not able to do this but for big companies like Coca-Cola and PepsiCo this is a normal quick ratio and they do not have something to worry about. The Cash ratio of PepsiCo is much lower than Coca-Cola this might also be the cause for their low current ratio they do not have a lot of cash on their bank but they use it mostly for investments. Overall the liquidity position of Coca-Cola is better and Pepsi might need to reconsider to improve their liquidity position. 5. 3 SolvencyPepsiCo Inc. , debt and solvency ratios |   | Dec 31, 2011| Dec 25, 2010| Dec 26, 2009| Dec 27, 2008 | Dec 29, 2007| | Debt to equity| 1. 30| 1. 18| 0. 47| 0. 68| 0. 24| | Debt to capital| 0. 57| 0. 54| 0. 32| 0. 40| 0. 20| | Interest coverage| 11. 32| 10. 12| 21. 35| 22. 41| 35. 12| Coca-Cola Co. , debt and solvency ratios |   | Dec 31, 2011| Dec 31, 2010| Dec 31, 2009| Dec 31, 2008| Dec 31, 2007| | Debt to equity| 0. 90| 0. 76| 0. 48| 0. 45| 0. 43| | Debt to capital| 0. 47| 0. 43| 0. 32| 0. 31| 0. 30| | Interest coverage| 28. 43| 20. 43| 26. 20| 18. 14| 18. 37| PepsiCo finances their company more with equity and capital than Coca-Cola Company does.You can see this when you look at the debt to equity and debt to capital ratio which are much higher in the case of PepsiCo especially the debt to equity this is because of the big investments in equity that PepsiCo did this year and last year. Even though the Coca-Cola Company is financed more by loans, this is not a problem for Coca-Cola because their interest coverage ratio is very high and their profits have been an in stable grow th as where PepsiCo has a much lower interest coverage ratio which is declining every year since the start of the economic crisis. 6. Production Intangible resources Coca-Cola is the absolute leader in the carbonated soft-drink market and is recognised as the most valuable brand worldwide. The company? greatest strengths are in its intangible resources. Because of the great reputation and image, they differentiate themselves from competitors like Pepsi. Coca-Cola can be bought in almost every country worldwide and is available in practically all snack shops, supermarkets, train stations, and so on. This success exists because the huge investments in marketing and Coca-Cola's distribution systems. Customers of Coca-Cola are generally very loyal, more loyal than the Pepsi customers. Coca-Cola also gains competitive advantage by excelling in their brand image (strategy). They invest a lot in marketing and brand awareness, (Coca-Cola is a lifestyle†).Another competitive advantage is the 400 licenses and patents on different formulas (ingredients Coca-Cola) and other drinks and brands which fall under the Coca-Cola Company. PepsiCo is also operating on a global basis. The competition between the two is heavy and just like Coca-Cola, Pepsi drinks are available in almost every nation, in almost every food and drink store. Although fulfilling a similar position as Coca-Cola in their market, PepsiCo has a rough opponent with Coca-Cola. The past several years, PepsiCo is not as profitable as before and has more and more trouble with competing with Coca-Cola, also because of the high investments of Coca-Cola in marketing. Therefore, their brand equity is developing negatively. Also PepsiCo’s intellectual property is great.Coca-Cola is more seen as a phenomena than a brand, and this is a competitive advantage for PepsiCo as well. Many establishments over the world offer Cola, and provide customers with PepsiCo mainly because this is less expensive. As already mentioned earlier, most people cannot distinguish Coca-Cola from PepsiCo, therefore gains PepsiCo competitive advantage at the expense of Coca-Cola. Human Capital The whole Coca-Cola Company has over 140,000 employees worldwide. Remarkable is that PepsiCo around the 30% greater workforce has, although their market share is considerably smaller. Unless the efficiency rate per employee of PepsiCo is much higher than that of Coca-Cola, this causes the company to have very large expenses in labour terms.To safeguard future long-term objectives, the companies both choose to keep a diverse workforce. Employees get relatively much responsibility (empowerment) and are encouraged, inspired and challenged to learn, be innovative, be original, and to promote themselves within the company. This creates extra value for both companies because employees are more loyal. Physical capital The physical capital of Coca-Cola is huge. The Company owns over many facilities in more than 200 countries worl dwide where the bottling, canning, syrup manufacturing, and administrative aspects are being dealt with. Only the bottlers where the products are manufactured and distributed mounts up to 275 facilities over the world.All those facilities are brought under five geographic operating segments (North America, Africa, Asia, Eurasia and the Middle East, and Latin America) and one corporate segment. The bottling partners are local companies, totally integrated and operating in line with their local markets. Also PepsiCo’s distribution system covers a wide range of certified bottlers, selling products in over 200 countries on six continents to businesses and institutions, including retail chains, supermarkets, restaurants, small neighbourhood grocers, sports and entertainment venues, schools and colleges, etc. 6. 1 Comparison Production These good resources ensure overall quality, flexibility and responsiveness in respect to local markets.They are integrated in their market worldwid e with continuous supply. Brand image and human capital are aspects which safeguards profitable future prospects with a sustainable competitive advantage. Both Coca-Cola and Pepsi have a massive amount of employees working for the company worldwide. This is also necessary because the employees contribute for a large part to business successes. Remarkable is the 30% greater workforce of PepsiCo. This is an alarming situation because the expenses of labour is large. Because they are both very successful and such immense companies, brand image, presence in geographical markets, distribution systems are all well-organised and difficult to compare.The end results of Coca-Cola in financial-, as well as non-financial aspect are better than those of PepsiCo on almost every terrain. 7. Research and Development How sustainable is PepsiCo? (Continuous improvement/New flavours) PepsiCo is a company with a wide variety of products and in all their market segments they are an A brand. When it com es to research and development you can see that PepsiCo is one of the best. They have multiple research and development facilities especially in the United States with many highly skilled scientists working there every day trying out new flavours and new products. The company even has its own university to train their staff.At this university which was opened in 2011 the scientist of PepsiCo receive training about 8 main items which are: packaging, Nutrition, Food Safety and Regulatory, Ingredient Application Science, Human Research and Science, Experience Design, Product Development and Process Engineering. They create new flavours every day and they launch a new flavour a couple times a year. They carefully create their flavours for specific markets so they meet the exact needs of the customers in that country. Another thing that PepsiCo strives to do is continuously improve their existing product and their existing processes. They do this for instance by giving training to their employees and giving their mangers goals to make sure they improve every year. How sustainable is the Coca-Cola Company? Continuous improvement/New flavours) Coca-Cola might not have as many R;D facilities as PepsiCo but their output of new products and new flavours is bigger than PepsiCo. This mostly caused by the fact that the Brand Coca-Cola is much more than just a brand. They also sell T-shirts and other product of their brand that they develop. Things like vending machines and packaging are things that Coca-Cola focuses on with their R;D while PepsiCo is more focussed on their product range. Coca-Cola is so settled as a brand that the most of their R;D is almost marketing. Like new cloth lines and new packaging for their products and off course new vending machines which will not only benefits the customers but also carries a message.Of course Coca-Cola Company also develops new flavours and new product they do this the same way as PepsiCo they look at the specific needs of th e inhabitants of a country and create a new flavour or product based on those needs. Coca-Cola also PepsiCo strives to do is continuously improve their existing product and their existing processes. They do this for instance by giving training to their employees and giving their mangers goals to make sure they improve every year. Does PepsiCo have a green vision? PepsiCo is fully committed to protecting the earth's natural resources through innovation and the efficient use of land, energy, water and packaging in all our operations.As a global business, they rely on the earth's natural resources. And as they grow, they strive to use only methods and tools that are, socially responsible and economically sound. PepsiCo has multiple categories where they are becoming more and more sustainable, the first category in which they have goals for improvement is water usage. PepsiCo's goal to improve water-use efficiency by 20 per cent per unit of production by 2015 . PepsiCo has already impro ved water-use efficiency by 18. 7 per cent for foods manufacturing, and 17. 8 per cent for beverage manufacturing. These conservation efforts translate to a water savings of nearly 13. 8 billion litres.Also waste management is very important for them. In 2010, PepsiCo generated an estimated 1. 25 million metric tons of solid waste from the manufacturing facilities. Of that total, only 15. 4 per cent was discarded to a landfill, and 84. 6 per cent of waste generated was sent off-site for beneficial use, such as recycling. In the future they are still looking to improve those numbers. Also they keep a close eye on their carbon emission. They have multiple on-going projects in many different countries that will help them decrease their Co2 emission and their effect on the global climate change. They have set 4 worldwide goals for their company. * Reduce carbon intensity in our operations Invest in carbon reduction technologies, including renewable fuel technology and clean development mechanisms * Reduce fugitive emissions * Work with supply-chain partners to reduce their emissions You can see that PepsiCo is company that has very sustainable supply chain and is still trying to improve their sustainability and decrease their emissions. Does the Coca-Cola Company have a green vision? Coca-Cola company is the largest beverage producer in the world and because of that they feel that they have responsibility to make the world a little bit better. They invest a huge amount of money in project on sustainability all over the world.Every year they also create a sustainability report about all they project and what they have achieved that year, also they describe their new project and they set goals for the coming year. In the figure to the right can be seen that they have created a visual concept of the Coca-Cola lifecycle which perfectly shows the way they work on their sustainability. 7. 1 Research and Development & Sustainability Both companies are constantly working on a better position in the market, improve the production and distribution processes, become more sustainable through innovation and participation onto the market. As it comes to sustainability PepsiCo is far behind on Coca-Cola even tough PepsiCo is already a very sustainable company Coca-Cola is really trying to make the world a better place.In total we can see that Coca-Cola is a more sustainable company than PepsiCo, and gives more back to the community. This is also one point why Coca-Cola is a brand which more people adore. 8. In Overall Although the Coca-Cola Company and PepsiCo seem to be quite similar in operating, distributing, production, marketing, and naturally the drinks themselves, they differ from each other on several aspects. Below, a table which gives an overview of important differences between the two competitors. | Strength| Weakness| Coca-Cola| 1. Over 500 brands in product line2. Strong global presence3. Excellent brand recognition4. Industry leader in marke t| 1. Negative publicity2. Supply is restricted3.Low profits in strong areas4. Decline in cash flow| Pepsi| 1. Company Image2. Quality Conscious3. Market Share4. Sponsorships| 1. Decline in taste2. Short term approach3. Weak distribution4. Low consumer knowledge| 9. Coca-Cola Company or PepsiCo We have seen all the strong and the weak points of both companies in all the analyses in this project. We have decided to go on with the Coca-Cola Company. This is mainly because of better financial position that Coca-Cola Company has over PepsiCo. Especially profitability and liquidity wise they have a much better position than PepsiCo does and we think this will be an advantage when we are going to write a business plan.PepsiCo also has a more diverse product mix than Coca-Cola because PepsiCo also has brands in markets like breakfast cereal and potato chips whereas Coco-Cola is only active in markets like soft drinks and sports drink where they have a lot of experience. We think that exper ience that they have because the specialized in drink markets only will be a huge advantage over PepsiCo when they are going to enter a new market. These are the two main differences between the very similar companies that made us decide that Coca-Cola Company is the better option to attack a new market. 10. 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